Dare to Launch Show

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.

I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.

In Dare to Launch, we share in-depth conversations about what’s working – and what’s not working – right now in the world of online entrepreneurship. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – all while living the #launchlife.

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Recent Episodes

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The Evolution of Launch Strategy Over Two Decades DTL: #27
Nov. 5, 2024

The Evolution of Launch Strategy Over Two Decades DTL: #27

In this episode, Chris Saunders, Jeff Walker, and Dan Walker celebrate the 19th anniversary of the Product Launch Formula (PLF) and discuss its evolution over the years. They explore the changes in launch strategies, the imp…
DTL Clip #4: Fun Products Can Transform Lives
Oct. 29, 2024

DTL Clip #4: Fun Products Can Transform Lives

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”   I get this question all the time, and it’s one of my …
DTL Clip #3 - The $1 Million Documentary Launch with Michael Maidens
Oct. 22, 2024

DTL Clip #3 - The $1 Million Documentary Launch with Michael Maidens

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room:…
DTL Clip #2: Advice For Creators Dealing With The Potential Tik Tok Ban
Oct. 15, 2024

DTL Clip #2: Advice For Creators Dealing With The Potential Tik Tok Ban

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely …
Become a Better Interviewer w/ Corey Poirier
Oct. 8, 2024

Become a Better Interviewer w/ Corey Poirier

Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Dee…
DTL Clip #1 Mike Michalowicz: Even Great Leaders Can Make This Mistake
Oct. 1, 2024

DTL Clip #1 Mike Michalowicz: Even Great Leaders Can Make This Mistake

This is an important clip from our interview with Mike Michalowicz, an expert on building unstoppable teams. We dive deep into one of his core passions: supporting employee dreams. Mike reveals a crucial insight from his car…
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