Dare to Launch Show

Product Launch Formula is THE formula that has defined launching.

The most successful marketers have used PLF to start and grow thriving online businesses – in practically any niche imaginable.

In Dare to Launch, we share in-depth conversations about what’s working – and what’s not working – right now in the world of online entrepreneurship. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – all while living the #launchlife.

Click below and we’ll notify you as soon as an episode drops…
plus you’ll get immediate access to the bonus vault:

-Exclusive resources for building your business
-Bonus episode cuts
-Jeff’s 8 Rules of Copywriting

Recent Episodes

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What Entrepreneurs Can Learn From Championship Tennis w/ Will Hamilton - DTL Clip #5
Nov. 19, 2024

What Entrepreneurs Can Learn From Championship Tennis w/ Will Hamilton - DTL Clip #5

In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive trai…
Building a Business That Lasts: The Power of Enthusiasm and Evolution - DTL #34
Nov. 12, 2024

Building a Business That Lasts: The Power of Enthusiasm and Evolution - DTL #34

What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year?  In this episode, we dive deep into the mindsets and s…
The Evolution of Launch Strategy Over Two Decades DTL: #27
Nov. 5, 2024

The Evolution of Launch Strategy Over Two Decades DTL: #27

In this episode, Chris Saunders, Jeff Walker, and Dan Walker celebrate the 19th anniversary of the Product Launch Formula (PLF) and discuss its evolution over the years. They explore the changes in launch strategies, the imp…
DTL Clip #4: Fun Products Can Transform Lives
Oct. 29, 2024

DTL Clip #4: Fun Products Can Transform Lives

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”   I get this question all the time, and it’s one of my …
DTL Clip #3 - The $1 Million Documentary Launch with Michael Maidens
Oct. 22, 2024

DTL Clip #3 - The $1 Million Documentary Launch with Michael Maidens

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room:…
DTL Clip #2: Advice For Creators Dealing With The Potential Tik Tok Ban
Oct. 15, 2024

DTL Clip #2: Advice For Creators Dealing With The Potential Tik Tok Ban

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely …
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