Jeff Walker is the creator of Product Launch Formula® – THE formula that has defined launching.

The most successful marketers have used PLF to start and grow thriving online businesses – in practically any niche imaginable.

In Dare to Launch, Jeff and co-host Chris Saunders share in-depth conversations about what’s working – and what’s not working – right now in the world of online entrepreneurship. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – all while living the #launchlife.

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  • Exclusive resources for building your business
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  • Jeff’s 8 Rules of Copywriting

Recent Episodes

April 22, 2025

The Strategy That Scaled My Launch 6x (Twice!!)

How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?   Well, I can tell you exactly how I did it. Including the really wild part…   You see, right in the middle of that crazy run… I lost my...
April 15, 2025

The FIVE Reasons Customers Say “No!” DTL Clip

Most people think objections are about the offer, but they’re not. Not really…    They’re about fear. Or self-doubt. Sometimes, even shame.    When a customer says “I can’t afford it” or “I don’t have time”,...
April 8, 2025

We’re Rethinking Live Events (Here’s Why) - DTL #45

Over the past 20 years, I’ve probably hosted every kind of event you can imagine…   From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a...
April 1, 2025

AI Might Destroy The Wisdom Industry. Why Aren’t These Entrepreneurs Worried?

You might have heard the rumors…   “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”   I’ve heard them too… but what I saw last week inside my mastermind group told a...
March 25, 2025

Why Most Masterminds Fail (And How To Find A Great One)

I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…   Why most masterminds fail.   People join masterminds expecting game-changing insights,...
March 18, 2025

How Wealthy People Manage Money (It’s Easier Than You Think)

What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?    According to my good friend Mel Abraham, you already do… you just might not realize it.   That...

5 Star Rating

Awesome podcast

"One of my team members sent over this podcast invite… loved every minute of it, shared it with other team members…. Thank Jeff and the Walker team"

- Jefree Alan
5 Star Rating

5 Stars

"There is simply no better podcast to come to to get expert knowledge on mindset - online business as well as success principles. I feel like I'm listening to a lecture from my favorite professor every time I tune in. A must SUBSCRIBE and a must REVIEW. Spread the word."

- Wes Knight
5 Star Rating

What I've Been Waiting For

"I can't tell you how many times I have searched for interviews with Jeff Walker in the iTunes podcast store and been disappointed, now we'll have quite a few of 100% JW content, this is too good!! -Christina Scalera, The Contract Shop"

- Christina Scalera