Jeff Walker
I was a stay-at-home dad when I started my first online business in 1996. Back then, I had no idea how to sell my products or build an online business. Then (almost by accident) I created what’s become Product Launch Formula®.
It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world. My goal is to help you follow that same path – growing your own business, launching your products, and reaching your own dreams.
Chris Saunders
My launch journey began when I joined Jeff’s team back in 2016, following a successful career driving millions in sales for companies like Vector Marketing and Cutco Knives.
Now, I get to bring my superpowers of sales training and developing growth programs to entrepreneurs around the world, helping them create a business that gives them the freedom to live life on their own terms.
Whether it’s sharing conversations with inspiring entrepreneurs on the Dare to Launch show, or jumping on a call with a member of our Launch Club Community to help them take a big step forward in their business…
… nothing fires me up like helping folks turn their skills, passions, and experience into long-term, sustainable businesses.
