Episodes

Most people think objections are about the offer, but they’re not. Not really…    They’re about fear. Or self-doubt. Sometimes, even shame.    When a customer says “I can’t afford it” or “I don’t have time”,...

Over the past 20 years, I’ve probably hosted every kind of event you can imagine…   From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a...

You might have heard the rumors…   “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”   I’ve heard them too… but what I saw last week inside my mastermind group told a...

I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…   Why most masterminds fail.   People join masterminds expecting game-changing insights,...

What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?    According to my good friend Mel Abraham, you already do… you just might not realize it.   That...

You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.   Here’s why…   When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or...

Many folks talk about morning routines like they’re the key to success.   But what if that’s not actually true? Even worse…    What if your morning routine is actually holding you back?   In this episode of Dare to Launch,...

In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme. It took a fresh approach, and it caught the entire marketing world off guard. In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no...

Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate....

How far would you go to follow your calling?   For Thembi Bheka, the answer was “the other side of the world.” She left the comfort of Canada to return to Zimbabwe with one mission – to help women escape poverty and abusive relationships by...

Some days, it can feel like you’re spinning your wheels. Like no matter how hard you try, the progress just isn’t there.   It’s easy to get discouraged when that happens… unless you realize that those small steps you take today can be the...

Have you ever felt like the business you built for freedom… is more like a jail? That’s exactly what happened to Olivier Roland. He built a successful company… but it began to take over his life.  We’re talking 60-70 hour weeks. Barely...

A couple months ago, we had a bold idea on my team. What if we took our fan-favorite PLF Live® event… and we threw an encore? What would that look like? And would it still be as powerful? Despite the tech gods throwing us the odd curveball or two,...

Have you ever wondered what separates good launches… from the truly great ones? Over the summer, I hosted an exclusive high-end workshop. Over three days, I personally guided a small group of entrepreneurs through building their launches (along with...

Have you ever faced a moment where you had to reinvent everything? Back in 2009, Nick Ortner found himself in that exact spot...  Money was tight, time was tighter, and he needed a way to make things work – fast. What came next was an idea born...

Ever wondered how to grow your email list without spending a dime on ads? Rachel Miller has the answer. In this clip from Dare to Launch, she reveals how she used a simple Facebook group to grow a list of 63,000 engaged subscribers –...

There’s one mindset shift that could make or break your launch. And it’s often the difference between just having an idea… and actually executing a launch that brings in life-changing sales. In this week’s episode of Dare to Launch, three of...

Everyone’s reaction to their first launch is different…   “I made $2,000… and I nearly pooped my pants.”   That ^^^  was Jeff Noble’s.    In this short clip from Dare to Launch, Chris and I sit down with Jeff,...

Chris and I welcome the amazing Elliott Connie back to the podcast this week!  Elliott is a world-renowned author, speaker, podcaster, and behavioral therapist with 20 years of clinical experience. His latest book, “Change Your Questions,...

In this excerpt from our chat with Will Hamilton, the founder of popular tennis coaching website Fuzzy Yellow Balls, he shares some of the lessons learned from working with tennis pros. He’s been able to shoot exclusive training videos with tennis...

What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year?  In this episode, we dive deep into the mindsets and strategies...

In this episode, Chris Saunders, Jeff Walker, and Dan Walker celebrate the 19th anniversary of the Product Launch Formula (PLF) and discuss its evolution over the years. They explore the changes in launch strategies, the importance of community...

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”   I get this question all the time, and it’s one of my favorites. In...

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it...