How Jeff Walker Created Product Launch Formula

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It’s hard to beat the rags-to-riches entrepreneur origin story. By nature they’re uniquely entertaining, often harrowing, and always motivational. We decided it was time for Jeff to enter his own success journey into the Dare to Launch canon. In the mid-90’s, Jeff had quit his job to be a stay-at-home dad. He and his wife were just scraping by, living paycheck-to-paycheck. With a lot of free time on his hands, Jeff had begun to study the stock market and get into some small-scale trading. He figured he’d start an investing newsletter to share his findings. Soon enough he had a loyal following of about 800 people who loved what he was doing. After some discussions with his mentor, he outlined a paid model and a way to launch it in a coordinated sequence… before he even knew what a sequence was. The rest was history. Jeff took that first big leap and never looked back. And if you haven’t already followed his lead, we know this story will inspire you to take action! 

Key topics discussed: 

• Making the Leap: How’s Jeff’s utter desperation to make money from home gave him the courage to start providing a valuable resource to his followers

• Now vs. Then: Jeff and Chris discuss the differences between 90’s internet marketing and now, and how many online coaches/creators are still taking the wrong approach. 

• The Art of the Sequence: Jeff didn’t realize it at the time, but his first launch included the kind of email sequence that would be essential to Product Launch Formula

Key takeaways: 

• Mentorship is Key: Jeff had an incredible mentor in those early days, and Jeff wouldn’t have had the confidence to launch without someone in his corner. 

• Find Community: At every pivotal moment in Jeff’s career, he needed a community of like-minded folks to bounce his ideas off of. 

• It’s Always a Stretch: Jeff didn’t believe that people would pay him for his insight. It’s always a gamble, but taking that chance is the only way to step into greatness. 

• It’s a Value Exchange: It may seem bold to ask strangers for money, but you’re providing them value, and that’s worth something. It’s worth a lot, actually! 

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