Tai Lopez’s Secret to Grabbing Attention (That Still Works!)

In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme.

It took a fresh approach, and it caught the entire marketing world off guard.

In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025. 

It’s a mini-masterclass on seizing your audience’s attention and staying one step ahead of the competition (and if you remember the ad, don’t worry – it’s nothing to do with flashy cars or bookshelves!).

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